Today we’re heading down to Loretto, Kentucky, to look at a brand that literally changed the face of bourbon: We will be discussing Maker’s Mark on this week’s Bourbon Brief.

If you picture a bottle of Maker’s Mark, you immediately think of one thing: that iconic, melting drip of red wax. But the story behind it isn’t just about clever marketing—it’s a story of pure rebellion.

While you’re listening, head over to our website at bourbonhunters.com where you can find out about my new book, and get Bourbon Hunters glassware, or sign up for our Patreon, which puts you on our list for single barrel announcements from our Private Barrel Club.